On Tuesday, Nov 20th, we will be retiring the Artists section on CBCMusic.ca.
When we first launched the artist pages over a decade ago we did not know how much of an impact it would have on the Canadian music landscape. We are tremendously proud of the attention and excitement they brought to both artists and our audience.
However, in recent years, digital music consumption has changed dramatically with the proliferation of music streaming services, and we are changing with it. Songwriters, musicians and bands are now using a variety of other platforms to showcase their music and here at CBC Music, we have seen a significant decline in the usage of these pages. The artist pages now constitute only 1% of all traffic to CBCMusic.ca.
CBC Music will remain a great space for Canadians to continue to connect with Canadian artists and discover the music they love through our over 150+ music streams, our unique live recording sessions and our distinctive stories about Canadian music. Whether its 'Searchlight', 'The Canadian Music Class Challenge', our partnership with the JUNO Awards, the Canadian Country Music Association Awards, the Polaris Music Prize, or our own CBC Music Festival, we will continue to reach out to emerging Canadian musicians across a wide range of genres and remain committed to privileging Canadian music across all our platforms.