Data has long helped us make informed decisions about creating better products. We are always looking for your feedback, asking what resonates with you so we can do our jobs better.
In some cases, like if you register for one of our newsletters, you share your information with us. But the vast majority of the data we collect bears no indicator of who you are, personally.
In part, we collect the data to improve your experience on the site. For example, we want to be able to show you local headlines and weather reports tailored to where you live when you visit our website. To do that, we need to remember pieces of information about you which we collect via cookies, small text files that act as your browser’s memory.
Cookies can tell us the following:
- What CBC digital products you use (websites or apps) and how often.
- How often you’ve seen certain ads.
- What written, video and audio content you read, listen to and watch.
- How you navigate our sites (what you click, what you share).
- Your location.
- What kind of device you use, what browser you use and your IP address.
The CBC will also use cookie data to allow us to match ads with our readers’ interests. Again, this data will not identify you individually but rather as part of a larger group. You can find more detailed information about cookies on CBC.ca in this FAQ.
Managing your data
Of course, you also have options in what you share. You can disable cookies in your browser of choice or download a cookie blocker.
If you do so, some sections of the site may not be visible or function. For example, installing a cookie blocker might also result in features including audio and video, your location, search features, registration, sign-in and commenting being blocked.
If you do decide to use a cookie blocker, please consider whitelisting — or allowing exceptions for — chartbeat, adobe, viafoura, and scorecardresearch so that we continue to receive useful aggregated information about how our audience is using our sites.