Knowing and understanding who you are is critical. Data shapes both the programming we create and the products we build; it always has. Online, we have an opportunity to use your data to become a better public broadcaster. This information also helps us understand whether the programs we create appeal to all Canadians.
Here is the information we collect when you sign in to CBC and why we collect it.
||Why are you asking for this?|
We need your name because we require our community members to use their real names in our comment sections. Your name only appears to others if you choose to comment on our stories.
|Email Address||Mandatory||We need your email address to allow you to sign-in to your account on all your devices, reach out on technical questions, email you information, and help you recover your password.|
We need you to choose a password to keep your account secure. We won't share your password with others and neither should you.
|Date of Birth||Optional||
You can choose to share your date of birth to help us inform some programming decisions. We also use your date of birth to recommend programs to you and to display ads that we think interest people of a similar age.
We need your postal code to show you more local content and more relevant ads. Knowing what area of the country you live in helps us understand whether we are creating programs that interest Canadians across the country.
You can choose to share your gender to help us make sure we are creating programming that appeals to all Canadians and show you ads that might interest you more.