Knowing and understanding who you are is critical. Data shapes both the programming we create and the products we build; it always has. Online, we have an opportunity to use your data to become a better public broadcaster. This information also helps us understand whether the programs we create appeal to all Canadians.
Here is the information we collect when you sign in to CBC and why we collect it.
||Why are you asking for this?|
We need your name because we require our community members to use their real names in our comment sections. Your name only appears to others if you choose to comment on our stories.
|Email Address||Mandatory||We need your email address to allow you to sign-in to your account on all your devices, reach out on technical questions, email you information, and help you recover your password.|
We need you to choose a password to keep your account secure. We won't share your password with others and neither should you.
|Date of Birth||Mandatory for some services||
Date of birth is not mandatory for services such as CBC newsletters or commenting on articles, but it is mandatory for our video streaming service (cbc.ca/watch and the CBC TV app).
With regard to our video streaming service, we use your date of birth to make sure we're properly serving all Canadians, to offer you a more personalised CBC experience and most importantly, because some of our products are age-gated.
We need your postal code to show you more local content and more relevant ads. Knowing what area of the country you live in helps us understand whether we are creating programs that interest Canadians across the country.
You can choose to share your gender to help us make sure we are creating programming that appeals to all Canadians and show you ads that might interest you more.